What native English speaker would have thought that your ‘rank’ and your ‘rate’ could be different?! Once you get into survey design, though, you’ll understand that there is a world of difference between ranking and rating type questions. One is hard to answer, one is easy. One takes a long time to think about, one is relatively quick to answer. When overused, both of them can encourage people to take the lazy way out, weakening your data in the process. So how do you choose between ranking and rating questions in your opinion survey? We check out the benefits and drawbacks of each.
The results of our Cupcake Culture survey from the 
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