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Tips
for Conducting More Effective Staff Surveys
Staff
surveys that provide a thorough understanding of staff attitudes
and perceptions are the first essential step for any organisation
to develop strategies that improve staff motivation, reduce
staff turnover and lead to better customer retention.
9 Tips For Conducting
More Effective Staff Surveys:
- Keep It Simple:
Multiple-page staff surveys that take six months to receive
and analyse results and cost the equivalent of two salaries
to compile may look impressive but watch that time delays
don't make data irrelevant. Short, fast surveys deliver
better response rates and allow you to react rapidly to
issues raised. Solve one or two key problems at a time,
not everything at once.
- Get Buy In From
The Top: Use a personalised cover letter sent directly
from the Managing Director to reinforce the importance of
completing the survey and to explain what will happen once
the feedback has been received.
- Protect The Respondent:
Ensure the survey is voluntary, anonymous and confidential.
This will lead to greater honesty and higher response rates.
- Utilise Branching:
Help ensure that the survey is as brief as possible by automatically
branching respondents to questions that are relevant only
to them.
- Questionnaire Design:
Reduce time spent analysing results and ensure the survey
is quick and simple to answer by limiting your use of open
text fields (eg. "Please comment on issue X")
and instead utilise more defined answer options (eg. radio
buttons, matrix questions, drop down boxes, etc).
- Use Web-Based Surveys
Whenever Possible: Studies show that web-based surveys
are more cost effective, typically result in higher response
rates, offer easy data analysis and result in faster response
times.
- Send Personalised
Reminders: Ideally reminders are sent to those who are
yet to commence the survey within 10 days after the survey
was first sent to maximise response rates (a good online
survey tool should offer 'reminder' functionality).
- Follow Up: Make
sure you quickly follow up on any promises to share survey
results with respondents or to send more information requested
by the respondent when completing the survey. These follow
up tasks can be automated via a good
online survey tool and can help to save significant time
in managing feedback once it has been received.
- It's All In The
Presentation: Ensure feedback is collated and presented
using a good mix of visual graphs, tables and statistics.
Again, a good online survey tool will offer a myriad of
charting and graphing options.
©
2006. Written by Paul Quinn.
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Trial an Australian-built
online staff survey tool:
PeoplePulse
is an Australian built online feedback and survey tool used
extensively by Australian and New Zealand based organisations
to conduct online staff surveys. The tool can also be used
by HR to conduct cost effective staff climate surveys, training
needs analysis surveys, exit interviews, and 'new starter'
feedback surveys to name a few popular uses.

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Please complete the form below
to arrange your FREE custom-branded staff survey demonstration
and a PeoplePulse pricing and information sheet.
Upon completing
the form below, a PeoplePulse representative will contact
you to discuss your needs and current situation. From there
we will set up your demo and arrange a suitable time to show
the system to you:
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Please be assured
that your correspondence with us is confidential. We will not divulge
email addresses or any other details you provide to outside sources.
The above demonstration request form was powered by PeoplePulse.
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